DIGITAL UPSKILLING
What you will learn
Learn all about Digital and how you can use social media to promote your business
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8 Courses
DIGITAL BOOST - QUIZ - Level 1 self assessment (ENG)
Video
DESCRIPTION:Evaluate your skills about Digital & social media knowledge!
Do you know everything you need about social media? about e-marketing? about interacting with your clients?
This self-assessment will help you define what subjects you need to revise before becoming a digital expert.
In our DIGITAL BOOST Learning plan, there are 5 short courses at your dispoal.
We suggest you do this test again after you covered the courses and get the related certificate.
Level: Step 1 - foundations
Target: All beauty business professionnals
Key Learnings:
Knowledge Check (pre or post evaluation) about the 5 Digital Boost modules:
- What to sep up before training
- What is social media
- Set up your first audit of e-reputation
- Open your Facebook page
- Deal with potential crisis
Format & investment:
15-question-Quiz (10 minutes)
Free of charge
DIGITAL BOOST ASSESSMENT QUIZ EVALUATION GROWING MY BUSINESS GROW
DIGITAL BOOST: #1 WHAT TO SET-UP BEFORE TRAINING? (ENG)
Video
DESCRIPTION:
Make sure you have everything you need to start the e-marketing of your business and get some tips
Level: Step 1 - foundations
Target: All beauty business professionals
Key Learnings:
- Identify your needs to get prepared
- Make sure you have the right material
- Organize your documents
- Opening an e-mail account
Format & investment:
6 minute-tutorial video
Module #1/5 within the DIGITAL BOOST Learning plan
Extra Quiz for knowledge check (pre or post evaluation) including in this Learning plan
Free of charge
DIGITAL BOOST KNOWLEDGE BENCHMARK E-MARKETING
DIGITAL BOOST: #2 What is SOCIAL MEDIA? (ENG)
Video
DESCRIPTION:
Lost in social media? On this video, get the foundations of what social media is: definitions, tools you need to face, platforms to use & discover how to make a good social media plan for beauty business strategy.
Level: Step 1 - foundations
Target: All beauty business professionals
Key Learnings:
- Definition of social media
- Facebook: what's in a name?
- Instragram introduction
- Glossary: a few key words you need to master
Format & investment:
8 minute-tutorial video
Module #2/5 within the DIGITAL BOOST Learning plan
Extra Quiz for knowledge check (pre or post evaluation) including in this Learning plan
Free of charge
DIGITAL BOOST KNOWLEDGE BENCHMARK E-MARKETING GROW GROWING MY BUSINESS
DIGITAL BOOST: #3 Set-up 1st audit of your E-REPUTATION (ENG)
Video
DESCRIPTION:
Want to know what people say about your salon? Or where you are in Google ranking?
Before acting, you need to understand your position and evaluate your e-reputation. On this video tutorial, get tips and tricks on how to start this first Audit!
Level: Step 1 - foundations
Target: All beauty business professionals (examples based on hairdressing business)
Key Learnings:
- Definition of e-reputation
- Google your business
- Recommandation platforms: How to use Yelp
- Tips and concrete advices
Format & investment:
8 minute-tutorial video
Module #3/5 within the DIGITAL BOOST Learning plan
Extra Quiz for knowledge check (pre or post evaluation) including in this Learning plan
Free of charge
DIGITAL BOOST KNOWLEDGE BENCHMARK E-MARKETING BUSINESS INTELLIGENCE GROW GROWING MY BUSINESS
DIGITAL BOOST: #4 Opening your FACEBOOK PAGE (ENG)
Video
DESCRIPTION:
Grasp the opportunity of the Internet with social media and to develop your salon business.
All salon managers should have a professional FB page! On this video, get step by step explanations to create a professional Facebook profile.
Level: Step 1 - foundations
Target: All beauty business professionals (examples based on hairdressing business)
Key Learnings:
- The difference between a personal and a professional FB page
- Step by step to create your professional FB page
- Feeding your FB page
- Global rules to animate your page
Format & investment:
8 minute-tutorial video
Module #4/5 within the DIGITAL BOOST Learning plan
Extra Quiz for knowledge check (pre or post evaluation) including in this Learning planConfirm
Free of charge
DIGITAL BOOST KNOWLEDGE BENCHMARK E-MARKETING BUSINESS INTELLIGENCE GROW GROWING MY BUSINESS
DIGITAL BOOST: #5 Deal with potential CRISIS (ENG)
Video
DESCRIPTION:
Crisis can be scary, but whatever happens, do not panic!
On this video, get the know-how on dealing with an unhappy user on social media:
Level: Step 1 - foundations
Target: All beauty business professionals
Key Learnings:
- Evaluate the potential problem and the cause
- Tools to monitor what is said about you
- How to deal with unhappy customers and negative comments on your business
Format & investment:
6 minute-tutorial video
Module #5/5 within the DIGITAL BOOST Learning plan
Extra Quiz for knowledge check (pre or post evaluation) including in this Learning plan
Free of charge
DIGITAL BOOST WORD OF MOUTH BENCHMARK E-MARKETING BUSINESS INTELLIGENCE GROW GROWING MY BUSINESS
GOOGLE MY BUSINESS: #1 Create your account
E-Learning
DESCRIPTION:
Level: Step 1 - foundations
Target: All beauty professionals
Key Learnings:
- Understand what's in it for your business with a Google My Business profile
- Know what Google My Business can or can not offer to your business
- Know how to create your digital ID card
- Know what to do if you have difficulties setting up or editing your profile
Format & investment:
15 minute-on line-module
Free of charge
GOOGLE MY BUSINESS: #2 Engage the community (ENG)
E-Learning