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Learning Plan Fundamentals levelL’Oréal Business Academy

SOCIAL&DIGITAL | Drive More Traffic & activate in salon

Name: SOCIAL&DIGITAL | Drive More Traffic & activate in salon
Availability: InStock

FREE

What you will learn

WHAT'S IN IT FOR ME? 

Gain invaluable insights and proven strategies to ignite salon traffic and foster unparalleled client loyalty. This expert series, 'Drive More Traffic to Your Salon,' distills wisdom from top managers and specialists, equipping you with a holistic understanding of customer relationship management for sustainable growth and enhanced profitability

COURSE DETAILS
Duration: 3 hours for the whole series
Level: Fundamentals
Certification: Yes

Course type: 9 Videos

Price: to be defined by the country (part of the client value proposition)

LEARNING OBJECTIVES

•Attract new clients and retain existing ones

•Optimize communication and CRM

•Design an effective loyalty program

•Create an engaging salon experience

SKILLS COVERED

•Strategic client engagement: understand and apply expert advice for superior online and in-salon customer relationship management

•Customer journey optimization: leverage expert insights to streamline every client touchpoint, enhancing satisfaction and repeat business

•Effective service promotion: learn proven strategies from industry leaders to boost loyalty and drive revenue growth

•Client loyalty: grasp the principles of designing the perfect customer journey in salon for long-term client retention, guided by best practices

WHO SHOULD ATTEND
Salon owners and managers

WHY TAKE THIS COURSE
Learn how to increase traffic, retain clients, and improve salon efficiency.

COURSE CONTENT

9 video-interviews of salon managers or experts around the world, sharing their tips and experience.

Want to know more?

See full learning path

9 Courses

#1_SOCIAL MEDIA CAN GROW YOUR BUSINESS 10X

Video

"Drive more traffic to your salon" series: ENGAGE WITH YOUR AUDIENCE WHEREVER THEY ARE ONLINE, SHARE IMMENSE VALUE AND SEE YOUR INTERACTIONS TURN FROM TRANSACTIONS INTO RELATIONSHIPS.

#2_MOBILE-FIRST FOR INSTANT CONNECTIONS

Video

"Drive more traffic to your salon" series: TODAY YOUR CUSTOMERS SPEND 3 HOURS AND 20 MINUTES ON THEIR SMARTPHONES AND CHECK THEIR SCREENS EVERY 5.5 MINUTES!

THIS IS EXACTLY WHY YOU NEED TO BE ON THEIR DEVICES: TO BREAK THROUGH THE NOISE, BUILD TRUST, AND ENSURE THAT YOUR MESSAGE IS RECEIVED FROM THE RIGHT PERSON, ON THE RIGHT MOMENT.

THE MOST EFFICIENT WAY TO DO THIS IS TO ENGAGE YOUR CUSTOMERS THROUGH MESSAGING AND CHATTING APPS!

#3_EMAILING BUILDS MORE TRUSTWORTHY RELATIONSHIPS FOR 73% OF BUSINESSES

Video

"Drive more traffic to your salon" series: WITH 4,3 BILLION USERS AND MORE THAN 320 BILLIONS EMAILS SENT AND RECEIVED EVERY SINGLE DAY ― EMAIL IS DEFINITELY THE MOSTLY USED TOOL FOR YOUR DIGITAL MARKETING STRATEGY.

EMAIL HELPS YOU REACH YOUR CUSTOMERS EXTENSIVELY AND STILL HAVE THE HIGHEST RETURN ON INVESTMENT OF ALL DIGITAL CHANNELS. 

THAT IS IF YOUR EMAILS ARE WELL TARGETED!

#4_BUILD CUSTOMER LOYALTY WITH A UNIQUE SALON EXPERIENCE!

Video

"Drive more traffic to your salon" series:

YOUR BUSINESS IS BUILT ON MAKING YOUR CUSTOMERS SO HAPPY THAT THEY’LL WANT TO KEEP COMING BACK MORE OFTEN AND YOU WANT THAT BECAUSE IT COSTS YOU WAY LESS TO KEEP YOUR EXISTING CUSTOMERS ― THAN IT DOES TO ACQUIRE NEW ONES.

#5_GAIN NEW CUSTOMERS IN 4 STEPS

Video

"Drive more traffic to your salon" series: INCREASE YOUR VISIBILITY AND CREDIBILITY WITH NEW CUSTOMERS BY STRENGTHENING YOUR ONLINE REVIEWS, RATINGS AND TESTIMONIALS FROM HAPPY CUSTOMERS.

#6_ADVOCATES’ REVIEWS CAN INCREASE CONVERSION UP TO 270%

Video

"Drive more traffic to your salon" series: WHEN YOU HAVE A SMALL GROUP OF FANS WHO CONSIDER YOU AS THEIR “MUST-HAVE” THEN IT’S THIS GROUP THAT HAS THE POWER TO PUSH YOU FURTHER, HELP YOU DEVELOP STRONGER BONDS, BUILD DEEPER TRUST AND SCALE YOUR REACH LIKE NOTHING ELSE.

#7_TRUST CUSTOMER DATA, FOR 70% STRONGER CLIENT CONNECTIONS

Video

"Drive more traffic to your salon" series: WHEN IT COMES TO GROWING YOUR BUSINESS, YOUR SALON DATA IS YOUR BIGGEST ASSET ― AS LONG AS IT’S ORGANIZED IN WAY THAT HELPS YOU TAKE ACTION.

THIS IS WHY IT’S NOT JUST ABOUT COLLECTING YOUR DATA, BUT EVEN MORE SO, SEGMENTING YOUR CUSTOMERS SO THAT YOU CAN CUSTOMIZE BOTH YOUR IN-SALON SERVICE TO THEM AND ALSO COMMUNICATE WITH THE RIGHT MESSAGE, TO THE RIGHT PEOPLE, ON THE RIGHT TIME.

#8 PLANNING & AUTOMATION: FASTER DECISION-MAKING BY 38%!

Video

"Drive more traffic to your salon" series: THE ONLY WAY FOR YOU TO CREATE EXTRA TIME TO BETTER SERVE YOUR CUSTOMERS, IS TO STREAMLINE YOUR INTERNAL PLANNING AND AUTOMATE YOUR COMMUNICATION.

THIS WAY YOU’LL BE ABLE TO FOCUS ON DELIVERING THE BEST EXPERIENCE FOR YOUR CUSTOMERS IN THE BEST WAY YOUR TEAM AND YOU KNOW HOW.

#9_ONLY THE CUSTOMER EXPERIENCE MATTERS!

Video

"Drive more traffic to your salon" series: NO MATTER HOW MANY STRATEGIES AND TACTICS YOU APPLY IN YOUR BUSINESS THE ONLY THING THAT EVENTUALLY WILL MATTER FOR YOUR CUSTOMER, IS THE EXPERIENCE THEY LIVE WHEN THEY WALK INSIDE YOUR SALON.

THIS IS WHY YOUR MAJOR EMPHASIS BEFORE AND AFTER ANY OTHER BUSINESS GROWTH STRATEGY IS TO MAKE SURE YOU OFFER A MIND BLOWING, IRRESISTIBLE, UNFORGETABLE EXPERIENCE AT EVERY SINGLE STEP OF THE CUSTOMER’S VISIT.