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Learning Plan Fundamentals levelL’Oréal Business Academy

SOCIAL&DIGITAL | GOOGLE BUSINESS 1ST step to ensure visibility

Name: GOOGLE BUSINESS | #1 Create the perfect profile
Brand: L’Oréal Business Academy

FREE

What you will learn

Ready to transform your salon's online presence into a client-attracting powerhouse?

This essential training empowers salon owners and managers to instantly boost visibility, master customer reviews, and consistently attract new clients directly through an optimized Google Business Profile.

COURSE DETAILS

Duration: approximately 55 minutes (3 e-learnings + final quiz)
Level: Fundamentals
Certification: Yes, through a final quiz
Price: Free

LEARNING OBJECTIVES

•Understand the importance of the Google Business profile

•Create an attractive and complete profile

•Manage customer ratings & reviews

•Optimize the profile using SEO principles

•Analyze customer data via Google Insights

SKILLS COVERED

•Profile development & optimization: strategically create and optimize a Google Business profile to achieve maximum local search visibility and client engagement.

•Reputation management: implement best practices for managing and responding to customer reviews and ratings, fostering trust and enhancing your salon's online reputation.

•Local SEO application: apply fundamental search engine optimization (SEO) techniques directly within your profile to significantly improve online discoverability.

•Data-driven decision making analyze Google Insights data to understand customer behavior and refine your digital marketing and business strategies for growth.

TAUGHT BY

Experts in digital marketing and online visibility for salons

WHO SHOULD ATTEND
Salon owners, managers or any staff members willing to strengthen their salon online presence

WHY TAKE THIS COURSE

To unlock the full potential of your online footprint, turning casual searches into loyal clientele with a perfectly managed Google Business profile!

COURSE CONTENT
Here is the detail of this 3-short e-learning-series including some expert videos

#1 Create the perfect profile

#2 Deal with the ratings & reviews

#3 Optimize your profile 

A final quiz to check your knowledge & get a certificate

Want to know more?

See full learning path

4 Courses

GOOGLE BUSINESS | Ready to check your knowledge?

E-Learning

WHAT'S IN IT FOR ME?

You have completed the Google Business fundamental program. Do you want to assess your knowledge and get a certification?

Only 15 questions: it’s worth it!

Have fun!

INFORMATION:

Certification: Yes, at the end of this at 3-course-learning path you can take the quiz and receive the certificate.

Level: Fundamentals

Course type: Quiz

Duration: 10 minutes

Price: Free

GOOGLE BUSINESS | #2 Deal with the ratings & reviews

E-Learning

WHAT'S IN IT FOR ME?

Would you like to grow the number of online reviews you’re receiving for your business?

Join the second part of this Google Business fundamental training and discover how to deal efficiently with ratings & reviews.

KEY LEARNINGS:

- Strengthen your google business profile

- Find out about consumers' review practice

- Understand all the benefits of having a strong ratings & reviews strategy and the key points to consider

INFORMATION:

Certification: Yes, at the end of this at 3-course-learning path you can take the quiz

Level: Fundamentals

Course type: e-learning

Number of episodes: 2/3

Duration: 16 minutes

Price: Free

GOOGLE BUSINESS | #3 Optimize your profile

E-Learning

WHAT'S IN IT FOR ME?

Would you like to be more visible and attractive for new and existing customers who are looking for you via online search? Join this third part of this Google Business fundamental training and discover how to optimize your profile.

KEY LEARNINGS:

- Understand what the search engine optimization (SEO) is

- Identify your local keywords and the NAP citations

- Gain information about your clients and potential clients thanks to google insights

INFORMATION:

Certification: Yes, at the end of this at 3-course-learning path you can take the quiz

Level: Fundamentals

Course type: e-learning

Number of episodes: 3/3

Duration: 10 minutes

Price: Free

GOOGLE BUSINESS | #1 Create the perfect profile

Online Session

WHAT'S IN IT FOR ME?

In this e-learning course, we'll look at how to make the google platform work best for you and your business and make you more visible and attractive to new and existing customers through online search.

Join the first module of the Google Business fundamental training and discover how to create the perfect profile.

KEY LEARNINGS:

- Understand what exactly a google business profile is and why it is essential

- How to make your profile attractive

- How to assign your business attributes

INFORMATION:

Certification: Yes, at the end of this at 3-course-learning path you can take the quiz

Level: Fundamentals

Course type: e-learning

Number of episodes: 1/3

Duration: 15 minutes

Price: Free